Most facial masks, including sheet masks, contain moisture and rely on synthetic preservation systems to prevent mold growth and stay shelf-stable.

On the other hand, our masks come as dry powders that you mix with water, fresh at home.

This approach lets your skin enjoy nourishing ingredients without unnecessary exposure to preservatives.

Ingredients are Everything

Each mask features a blend drawn from a set of 14 botanicals that have been cherished in South Asian skincare for centuries and supported by modern research. 

These ingredients have a range of properties that have been proven to make skin feel healthier and more resilient over time.

Learn more in our Ingredients section.

Why We Avoid Preservation Systems

Preservation systems are the ingredient blends wet masks need to stay stable over time.

They often combine antimicrobial preservatives, stabilizers, solvents, and certain fragrance components, including ingredients you may recognize like phenoxyethanol, benzyl alcohol, paraben compounds, or preservatives such as DMDM hydantoin.

While these systems are used for product stability, this extra formula complexity can be tough on your skin.

For sensitive or reactive skin, repeated exposure can quietly contribute to irritation, dryness, or a compromised-feeling barrier over time.

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